In September 2023 at Fury Road in Bury St Edmunds, Brad O'Brien became the latest in a long line to win the Go 4 Glory briefcase. He defeated Sunset Skip in controversial circumstances to take the prize, although this opportunity came about by complete chance as O'Brien was not one of the original competitors fighting for the glory this year. First of all, for those who do not know, the Go 4 Glory briefcase entitles the holder to any championship match of their choosing, and at anytime. It holds great power and over the years there have been many champions crowned after cashing the briefcase in for a shot at a championship - often unexpectedly.
So I mentioned that Brad O'Brien was not in the original match for the briefcase, and this is true, he was out injured at the time. The Go 4 Glory match took place on the 24th June in Bury St Edmunds and the fatal four way match featured Danny Darko, Sunset Skip, Rexx Wylde and Garzya. Sunset Skip won the match and therefore took the briefcase meaning he could gain any championship match of his choosing. After a couple of months of mulling over his options he made a big decision. Whilst there is no doubt many people thought Sunset Skip would want the DOA Heavyweight Championship, he wanted something more personal to him, something that means a lot. He wanted back his prized Pan Arabian championship - the belt that was stolen from him last year by Brad O'Brien and renamed the Social Media Championship.
Skip wanted back what was rightfully his and therefore he felt he had a golden opportunity by cashing in the Go 4 Glory briefcase to get it. There was just one problem though. The then Director of Authority Marc Lloyd had to inform Sunset Skip that the Social Media championship is not an official DOA championship meaning the Go 4 Glory briefcase could not be used. This news played right in to the hands of the devious Brad O'Brien who stated that the only way he would defend the belt against Skip again would be if Skip put the briefcase on the line. Skip without hesitation agreed to the match and therefore in an unforeseen move, O'Brien despite not being in the Go 4 Glory match had the chance to be the holder of the briefcase. In the match, the usual Farrell Family antics followed, O'Brien won and the rest as they say is history.
To date, Brad has not yet even made any hints as to when he will cash in the briefcase (sorry he has named it the beefcase now) or when. So lets just take a little look at the possible options he has now and what is the most probable scenario.
DOA Heavyweight Championship
This is the obvious one isn't it? I mean, who would not want to become the DOA Heavyweight champion - the biggest prize in the company? It may be the most obvious but it is not the one everyone has gone for historically. A lot of thinking is required when making such a big decision and Brad needs to look closely at who he would be crossing paths with if he went for this belt. Big Joe is the current champion - a man who has just won the tournament of death, the man is a beast, he is far bigger and more powerful than O'Brien, so would it be wise to pick a fight with him? Brett Semtex is next in line to face Big Joe in December in a match where he could become a two time champion. Like Big Joe, Semtex is bigger than the beefcake and has that MMA background in his arsenal. O'Brien is not stupid and he knows that cashing in for the heavyweight title would not be easy and he would be picking a fight with a much bigger and stronger person.
DOA Adrenaline Championship
Brad O'Brien is quite unique in that he can fit into both the heavyweight division and the adrenaline division. He can go toe to toe with bigger guys but he can also move quick and do some high flying, so this championship would also be an option. If we are looking back in history, O'Brien could be compared to someone like Dexter who did indeed win Go 4 Glory and cashed in to win the Adrenaline championship. Maybe O'Brien would fancy his chances against AJ Boogie Benjamin who has only just won the title back after it changed hands twice within a month. Boogie and O'Brien are similar sizes and there is no doubt a match between them would give the fans their moneys worth. It has to be said that in his 13 year career, Brad has never won a heavyweight title, but he has also never won a recognised DOA title - the Adrenaline title could be a strong start.
DOA Tag Team Championships
This could be an interesting option given that O'Brien's Farrell Family stable mates The Wylde Kings have just lost the tag team straps. I don't know if it is just me, but has anyone else sensed in recent months there seems to be a little bit of tension between the Wylde Kings and the rest of the Family? The Kings have hardly been seen at the same time and in the same place as O'Brien and Lord Steven Farrell - indeed they were even absent from Brad's Go 4 Glory celebration which he shared only with Farrell and Sir Ryan Matthews. The tension seems to stem ironically from the Go 4 Glory event in June when the Wylde Kings abandoned Farrell and left him at the mercy of the Banker's boot. With that said, could it be an option that the King of Couture teams with Lord Steven or Sir Ryan to cash in on the tag team champions - the Dark and the Shark (Danny Darko and Dillon Slade)? There is certainly no love loss between O'Brien and Dillon Slade, which does make this quite a realistic option.
DOA Women's Championship
Well the rules do state ANY title shot - bit of a wild card but I think it is safe to say that Brad O'Brien knows better than to mess with the seemingly unstoppable women's champion Leia Elise!
DOA Pandemonium Title
The most unique of the championships in DOA and the newest of all titles. Each challenger can choose the match stipulation and these range between the weird and the wonderful - something which could be a risk to O'Brien due to his love of his image and how unpredictable this title can be. With that said though, he is quite well matched size wise to the current holder Jack E Hyde and he could see this title as a realistic target, I would not be surprised if he is giving it some serious thought and weighing up the pros and cons. The other thing that the Beefcake has to weigh up here is who he would be messing with if he was to try some of his funny business. Just like with the heavyweight title, it is hard to see him getting away with too much against Hyde due to his relationship with the cursed monster Hex - the biggest man in DOA. Hex has always had Hyde's back and the Farrell Family have learned from past experience he is not someone you can mess with and come out on top against. Food for thought.
So those are the options, you can speculate what Brad will choose to do, but ultimately, only he knows the plan, and there is always a plan it seems.
Photograph by Mark Ashley Films
So I mentioned that Brad O'Brien was not in the original match for the briefcase, and this is true, he was out injured at the time. The Go 4 Glory match took place on the 24th June in Bury St Edmunds and the fatal four way match featured Danny Darko, Sunset Skip, Rexx Wylde and Garzya. Sunset Skip won the match and therefore took the briefcase meaning he could gain any championship match of his choosing. After a couple of months of mulling over his options he made a big decision. Whilst there is no doubt many people thought Sunset Skip would want the DOA Heavyweight Championship, he wanted something more personal to him, something that means a lot. He wanted back his prized Pan Arabian championship - the belt that was stolen from him last year by Brad O'Brien and renamed the Social Media Championship.
Skip wanted back what was rightfully his and therefore he felt he had a golden opportunity by cashing in the Go 4 Glory briefcase to get it. There was just one problem though. The then Director of Authority Marc Lloyd had to inform Sunset Skip that the Social Media championship is not an official DOA championship meaning the Go 4 Glory briefcase could not be used. This news played right in to the hands of the devious Brad O'Brien who stated that the only way he would defend the belt against Skip again would be if Skip put the briefcase on the line. Skip without hesitation agreed to the match and therefore in an unforeseen move, O'Brien despite not being in the Go 4 Glory match had the chance to be the holder of the briefcase. In the match, the usual Farrell Family antics followed, O'Brien won and the rest as they say is history.
To date, Brad has not yet even made any hints as to when he will cash in the briefcase (sorry he has named it the beefcase now) or when. So lets just take a little look at the possible options he has now and what is the most probable scenario.
DOA Heavyweight Championship
This is the obvious one isn't it? I mean, who would not want to become the DOA Heavyweight champion - the biggest prize in the company? It may be the most obvious but it is not the one everyone has gone for historically. A lot of thinking is required when making such a big decision and Brad needs to look closely at who he would be crossing paths with if he went for this belt. Big Joe is the current champion - a man who has just won the tournament of death, the man is a beast, he is far bigger and more powerful than O'Brien, so would it be wise to pick a fight with him? Brett Semtex is next in line to face Big Joe in December in a match where he could become a two time champion. Like Big Joe, Semtex is bigger than the beefcake and has that MMA background in his arsenal. O'Brien is not stupid and he knows that cashing in for the heavyweight title would not be easy and he would be picking a fight with a much bigger and stronger person.
DOA Adrenaline Championship
Brad O'Brien is quite unique in that he can fit into both the heavyweight division and the adrenaline division. He can go toe to toe with bigger guys but he can also move quick and do some high flying, so this championship would also be an option. If we are looking back in history, O'Brien could be compared to someone like Dexter who did indeed win Go 4 Glory and cashed in to win the Adrenaline championship. Maybe O'Brien would fancy his chances against AJ Boogie Benjamin who has only just won the title back after it changed hands twice within a month. Boogie and O'Brien are similar sizes and there is no doubt a match between them would give the fans their moneys worth. It has to be said that in his 13 year career, Brad has never won a heavyweight title, but he has also never won a recognised DOA title - the Adrenaline title could be a strong start.
DOA Tag Team Championships
This could be an interesting option given that O'Brien's Farrell Family stable mates The Wylde Kings have just lost the tag team straps. I don't know if it is just me, but has anyone else sensed in recent months there seems to be a little bit of tension between the Wylde Kings and the rest of the Family? The Kings have hardly been seen at the same time and in the same place as O'Brien and Lord Steven Farrell - indeed they were even absent from Brad's Go 4 Glory celebration which he shared only with Farrell and Sir Ryan Matthews. The tension seems to stem ironically from the Go 4 Glory event in June when the Wylde Kings abandoned Farrell and left him at the mercy of the Banker's boot. With that said, could it be an option that the King of Couture teams with Lord Steven or Sir Ryan to cash in on the tag team champions - the Dark and the Shark (Danny Darko and Dillon Slade)? There is certainly no love loss between O'Brien and Dillon Slade, which does make this quite a realistic option.
DOA Women's Championship
Well the rules do state ANY title shot - bit of a wild card but I think it is safe to say that Brad O'Brien knows better than to mess with the seemingly unstoppable women's champion Leia Elise!
DOA Pandemonium Title
The most unique of the championships in DOA and the newest of all titles. Each challenger can choose the match stipulation and these range between the weird and the wonderful - something which could be a risk to O'Brien due to his love of his image and how unpredictable this title can be. With that said though, he is quite well matched size wise to the current holder Jack E Hyde and he could see this title as a realistic target, I would not be surprised if he is giving it some serious thought and weighing up the pros and cons. The other thing that the Beefcake has to weigh up here is who he would be messing with if he was to try some of his funny business. Just like with the heavyweight title, it is hard to see him getting away with too much against Hyde due to his relationship with the cursed monster Hex - the biggest man in DOA. Hex has always had Hyde's back and the Farrell Family have learned from past experience he is not someone you can mess with and come out on top against. Food for thought.
So those are the options, you can speculate what Brad will choose to do, but ultimately, only he knows the plan, and there is always a plan it seems.
Photograph by Mark Ashley Films
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